1.The first thing you need to start with is an analysis of the site

Perhaps in the past, when you created an online store, you already conducted testing and used other similar methods to evaluate the momentum of the transformation, but now it's a little different. Just look at your site through the eyes of a normal user. The fact is that not all users look at your website in the same way.

The personalization process includes a whole set of techniques and techniques (contextual advertising, adaptive design) and allows you to increase sales. Personalization techniques are based on the understanding that there are no two identical buyers with similar behavior. This allows you to create an online store in which each of these two customers not only wants to buy the product but will certainly return again. 

All buyers can be divided figuratively into 3 groups:

Newbies. Such people either simply go to see the assortment, or make purchases in All buyers can be divided figuratively into 3 groups:

Newbies. Such people either simply go to see the assortment, or make purchases in Online Business Store randomly, without giving preference to a certain brand, season, etc.

Seasonal. Such buyers demonstrate the same behavior in a certain season, highlighting certain brands for themselves and giving preference to one group of products.

Constant. It's Klondike for online sellers. Such customers, as a rule, constantly visit the site, have a card of a regular buyer, are well versed in brands and products. It is personalization that allows you to learn to see the difference between these users in order to satisfy the requests and wishes of each of them as much as possible. 

With the emergence of the opportunity to identify interests and priorities for these clients, a correct strategy for further behavior is developed, and the level of sales of the Online Business Store increases. 

In words it sounds, of course, simple. But how does this apply to real life?

Randomly, without giving preference to a certain brand, season, etc.

Seasonal. Such buyers demonstrate the same behavior in a certain season, highlighting certain brands for themselves and giving preference to one group of products.

Constant. It's Klondike for online sellers. Such customers, as a rule, constantly visit the site, have a card of a regular buyer, are well versed in brands and products. It is personalization that allows you to learn to see the difference between these users in order to satisfy the requests and wishes of each of them as much as possible. 

With the emergence of the opportunity to identify interests and priorities for these clients, a correct strategy for further behavior is developed, and the level of sales increases. In words it sounds, of course, simple. But how does this apply to real life?

2. Effective tips for increasing conversions:

Encourage the client to create and complete a profile. The best way to track the behavioral factors of customers is to make purchases through accounts. This allows you to track the time spent on the site, the behavior, the search for information, etc. The filling of the profile by the client is a manifestation of his loyalty. So, he goes from the category of "casual customers" and "newbies" to regulars. In addition, filling the region and the place of residence, he personally personifies information. How are such actions encouraged? A loyalty program that provides a permanent or accumulative discount, a transition to the category "VIP", etc.

Encourage customers to add more items to the shopping cart. Another way to distract customers' attention and increase the cost of an average purchase is to increase the number of items that will be added to the shopping cart.

Focus on the primary target market. These are your best clients, those for whom, in fact, you created your site.

The site should look so that it's enough to look at the design of this site to immediately determine who it is aimed at.

Use pop-up windows to greet customers. This tool is especially suitable for new users who visit your site for the first time. Not everyone is familiar with your brand, concept and product range. Therefore, such a welcome window will serve as an excellent incentive to stay on the site in order to study information or assortment.

Give customers credit for loyalty. Do you want your best customers to feel special? Then give them that opportunity. If they spend a lot of money, you should reward them for it. Why do all customers receive the same discounts, if one person spends $ 12 each year, and another customer - $ 1000? Develop a loyalty program that will encourage customers to spend more money to receive rewards. This is a win-win option: reward people for spending money, and they will spend even more!

Recommend the site's products to visitors depending on their behavior. Especially this function is important for online stores that have a very wide range of products. Product recommendations can stimulate sales, increase conversion rate and cost of order.

Keep your purchase history. It has been said above that studying the behavior of buyers allows them to recommend the corresponding product, thereby increasing sales.

Adapt the site for each specific user. It is important to take into account the comfort of the user while browsing the site. Thus, the same site should automatically be configured for the user who comes from a smartphone, laptop or computer. As soon as he accesses the resource from the computer device, he must automatically receive an offer to switch to the mobile version. To do this, you need to configure and optimize the mobile version of the site.

3.Conclusion:

In the world of online trading, today it is not enough just to execute a good website design, adapting it for mobile devices, and make convenient usability. In order to keep up with competitors, you need to focus on personalizing the site and optimizing your online store for modern search engine algorithms. If you are trying to improve the conversion rate on your website, focus on improving the quality of customer service. And you will definitely be convinced by personal experience how all these methods will help increase the conversion rate.