How to Market Your Online Store Correctly
There are early days where marketing your website is very easy. Getting listed and found on the web was very easy and did not require technical how-to, breadth, and awareness of hundreds of ranking factors.
As business owners or professionals, it is of utmost importance that our businesses online are easily accessible. It can be a detrimental factor tor our online business success.
Underneath is the list of ways in which you can market your online store correctly:
1. Instagram influencers
Today, in an era in which all of us are hooked up with lifestyle, beauty and use social media as a medium to share, Instagram has become one of the most effective marketing tools. You can get people to start talking by promoting your business with a certain Instagram influencer. In this way, you can also ensure that you are marketing your product to the right target market.
While this will not be free, it will give you instant access to a wide audience that is suitable for your niche market.
2. Blog post and high-quality content
One of the most important ways you can market your business online is by building a blog where you can post and share high-quality content that adds an exceedingly high amount of value on a regular basis.
By creating blog posts that are relevant to your business, and also high-quality content, you will also be able to increase your search rank in google search engine. Not only that, by putting up high-quality content in your blog, you will be considered as an expert in your field. This can fuel people to buy more from you and increase the trust in your brand.
Posting blogs and high-quality content are a long term strategy in which you will not be able to see the results directly.
3. Offer free product or service to customers
Studies have shown that people are more likely to accept something for free than they are to pay a minimal price for it. Once you give a free consultation or trial for your products and services, there is also a better chance that the customer will buy your products once they like it.
The most important part is being in touch with the customer after they have tried it. In that way, you will be able to gain customer feedback and have a chance to upsell them to purchase your other products or services.
4. Utilize press releases
If your brand or company has done something interesting and new, you might want to use a PR agency to cover the event. You are not likely going to get an instant coverage by doing this, however, a well-written press release can assist you marginally with SEO.
5. Email marketing
In order to succeed in e-mail marketing, you will have to give up something away for the exchange of the customer’s email. This is another marketing step that can be done by business owners who regularly post content or a blog post on their website. With e-mail marketing, your blog post can be one of the currencies in which you are exchanging with your audience.
However, it is very important that you do not only focus on selling your products to the customers. You need to focus on first, building a relationship with them. If your focus is only to sell them something, then you are more than likely going to get a high chance of unsubscribing as well.
You can utilize youtube in order to gain more marketing exposure. The topic of the material is simple, you can give them a tutorial related to your niche market, or even a unique promotional video.
Once you gain enough popularity, you can even gain additional revenue from the number of subscribers. Of course, that should not be your focus on developing your channel. All you have to do is to drop a link inside the description box that links to your website, or even to the product that you are talking about.
7. Social media
Create a social media account to your website start interacting with your customers. According to a study, it is shown that 70% of the audience will recommend a product to someone if the brand has a social media account and interacted with them. This can also make your brand seemed real and trustworthy. Not only that, but customers can also link their reviews in social media to your social media account. This means more exposure to the product’s quality.
Aside from that, you also need to monitor your brand mention in both social media. If it is a negative mention, you will be able to help the customer further. Remember, most loyal customers and brand ambassadors come from an unsatisfied customer.
8. Co-sponsor an award or giveaway in a contest.
This is another popular way for you to be able to gain more exposure. You can use your social media account, and link it to your giveaway. Of course, you will have to require the audience to do something in order to be able to enter the contest. With this strategy, you will be able to gain more exposure both to your brand and to your social media account.
9. Connect with other LinkedIn group
Linkedin groups are a great way to connect with others in your industry. You can promote your content through LinkedIn groups as long as you do not come as too obvious. This is one of the best ways to market your product online while adding value as well.
You can also join a lot of other online forums that have a connection with your field. Focus on helping others, and after you have build a trustworthy image to your peers, you can refer them to your site or your online stores.
One of the reasons why people flocked into purchasing goods online because it saves time, and less of a hassle. It is proven that online shopping can be good for your wallet as well.
Gaining new customers to any website is not what it used to be a couple of years ago when ecommerce was new and most people were eager to experience the thrills of purchasing online.
In the very creation of the online store, there is nothing difficult, but the existence of an eCommerce platform is only the first step, beyond which many cannot move.