Planning, designing and executing email marketing can be done by almost everyone. But to be effective you need to take into account some tricks and hacks. Here are some tips that can improve your current strategy.
1. DEFINE THE TYPE OF CAMPAIGN
Every time we want to communicate something to our list, we must plan what we are going to say strategically and the first thing we must learn is to select what type of campaign we are going to carry out. Some ideas can be:
- Greeting on a special day
- Product information
- Invitation to events
2. DO NOT MIX DIFFERENT TOPICS IN THE SAME CAMPAIGN
Do not try to mix a theme, for example, a greeting on a special day with product information, since the client may confuse the intention of the campaign while diverting their attention from the main message.
3. ESTABLISH THE OBJECTIVES FROM THE BEGINNING
The objectives between one campaign and another can vary; keep them in mind from the beginning to take better advantage of the metrics. Among the most common objectives are:
- Increase the list of contacts or subscribers
- Create a new sales channel
- Loyalty to customers that you already have
- Increase sales
- Increase traffic to your page
It is ideal that these goals convert them into goals, that is to say, establish clearly percentages and dates of what you propose.
4. MAKE A GOOD SEGMENTATION OF YOUR CUSTOMERS
It is important that you have a well-segmented list of your emails according to the interests of your customers, in this way you increase the effectiveness of your campaigns by up to 30%. And after it is well segmented, you can establish the best strategy to reach them.
5. ESTABLISH THE STRATEGY
The strategy is the plan you have in mind to achieve the objectives set. For example, if you want to increase the sales of a product you can imagine a promotion campaign for certain products.
6. PLAN THE CAMPAIGN DELIVERY DATE
This can be daily, weekly or on special days, it all depends on the campaign and the quality of the content you are having. If you have not worried about having a quality and updated content or if you do not have new products or services to offer, it is not worth the trouble.
7. DESIGN AND EXECUTE THE EMAIL MARKETING CAMPAIGN
Write a topic that arouses interest
The subject that is reflected in the e-mail marketing comes from the title of a post. If it does not awaken interest nobody will open it. It must be short (no more than 50 characters) and concise, it must also reflect the content in a general way. Also avoid placing words such as "offer", "discount", "promotion", "free" and some other popular mass as punctuation marks or write completely capitalized, as they are selected by mail filters as spam.
8. SEND A UNSUBSCRIPTION LINK
Always give your subscribers the opportunity to unsubscribe if they consider that the information that is being sent to them is not useful for their interests, in this way you avoid spam complaints and give yourself the opportunity to improve the segmentation or the campaign that you have designed.
9. INCLUDE ACTION CALLS IN YOUR CAMPAIGNS
Always give your clients the opportunity to know what to do or where to go after reading your message. This is a strategy that must not be missed. Since a good campaign without immediate action is a waste of time.
10. MAKE AN ANTI-SPAM CAMPAIGN DESIGN