WHAT IS BRANDING?
A brand is a recognizing image, symbol, logo, name, word, sentence or a combination of these things that organizations use to recognize their product from others in the market. Brands are usually protected from use by others by securing a trademark or service mark from an authorized agency, usually a government agency.
A company's brands and the public’s awareness of them is often used as a factor in evaluating a company. Companies sometimes hire market research firms to study open acknowledgment of brand names and also dispositions toward the brands.
The intangible sum of a product's attributes: its name, packaging, and price, its history, its reputation, and the way it's advertised.
How to Build your Brand?
Remember that everything you do online is a representation of your personal brand. Here are some ways to start shaping your message and how you’re perceived.
- Build your online presence
In the modern day of connectivity everywhere, it involves "when" and not "why" when it comes to establishing an online presence. Any business, both set up and youngster, will in the end need to go up against the challenge of making a website, a social media account, or another online footprint. It can be anything but difficult to reject site building and think that only software startups or companies involved with technology need to invest in an online present. Whether you are a local
garment shop with ten years of industry experience or a startup that hopes to revolutionize commercial-grade cookware, taking your brand online can positively impact your company.
- Brand Marketing
Comparison shopping includes more than simply checking costs. Most customers additionally are worried with the quality of the item and trustworthiness of an organization. Does this organization offer a remarkable item? Do they stand by their products? Do their items earn positive customer reviews? Depending upon how important the purchase is, a client may ask all these questions and more of each business that offers a product they need.
Obviously, a complete investigation into each business is time-consuming, and even the shrewdest customer just has so much time. They'll avoid the investigation if they see a quick and informative answer to their questions.
That quick answer is branding. A brand name in a split second informs customers about a company's reputation, enabling them to believe the quality of each product or service that business offers. The very mention of the brand name (or sight the brand logo) craves all of a customer’s experience and perceptions of a business—good and bad.
- Use targeted marketing
Regardless of your brand mission, identifying and achieve the devotion of your target audience is the crucial to achieving your brand objectives. Trying to promote your product or service to everyone is expensive and insufficient, so market segmentation is essential. By splitting your potential customers into clear segments, you can tailor your
message to suit them and increase more value from your marketing budget. Market segmentation includes dividing your broad target market into subsets of consumers with common needs.
- Never Forget Branding
Whenever you communicate with anybody external, whether customers, clients or supplier, you should always consider your branding. Don't lose your pride or dilute your brand positioning with indiscriminate discounting. Have faith in who you are.
- Market a brand with social media
To understand branding, start by doing a Google search for brand name. You will see a list of noticeable social profiles in your search results. Google gives authority to all of the main social media platforms. Ultimately, the more active you are on a particular platform, the higher that profile is ranked.
For brands, having a social media presence has immediately advanced from being the alternate's job to turning into an innovative arm of the marketing division. In addition to the old shield of Facebook, Twitter and LinkedIn, platform for example, Tumblr, Instagram and Pinterest are the new channels of advanced impact, being utilized for everything from constant engagement to customer benefit and even e-commerce.
- Provide Excellent Customer Service
There are some basic tenants of excellent customer service that can be applied to every brand:
Knowledge of the Product
Without knowing your product from front-to- back, you won't know how to help customers when they run into problems.
Say “Thank you”
The key to customer loyalty can be embodied in two simple words: Thank you. Nothing else sets the tone for your relationship with your customers better. Saying thank you after every transaction is one of the easiest ways to start a habit of good customer service.
Listen to your customers
If a customer has complaints, don’t just offer a refund. Make sure you thoroughly understand why he or she is unhappy, and make sure it doesn’t happen again.
Ask for Feedback
This is probably the most general skill on the list, but it's still necessary. Voice of customers can become one of your most powerful weapons if you want to increase your bottom line and create brand name. You can use customer surveys, feedback forms and questionnaires as a customer feedback, you can also make a common practice to ask customer for feedback when they are completing their orders.
A solid brand building process can transform your business from a small player into a successful competitor. You’ll discover that your customers will develop a deeper level of trust for your brand, and be more likely to purchase what you are selling. Develop a consistent message and visual identity to reinforce your mission.
Integrate your brand into every aspect of customer experience: from your storefront, to your website, to your personal interactions!