eCommerce Terminology to help you understand most common words used for eCommerce and never get them confuse you anymore.
eCommerce : eCommerce is the process of buying and selling online or electronically. It may also call as online retail.
Cart : Cart is a module which store visitor can add and buy the product. Commonly known as Shopping Cart.
Domain : Domain is the main URL for a website.
Gateway : Gateway is commonly known as Payment Gateway. Gateway provinces communicate with the merchant's Market.
Inventory : Product Inventory is the quantity or Stocks of product on hand, waiting.
Mobile Commerce : Mobile commerce is the term which used for buying and sells products or provides service online.
SEO : Full form is Search Engine Optimization, Its types of optimization techniques to rank well in popular search engines like Google, Bing, Duckduckgo, etc..
Shipping : Physically transferring a product from the seller's location to customer place.
Logistics : Logistics is the process of getting your stock in and out.
Margin : Margin is the commonly known as profit margin which is the profit percentage of sale.
Social Media : Social media is a platform for creation and sent information, ideas, posts Etc. It is virtual communication and network. Example like Facebook, twitter, Instagram
Blog : Blog is an article or content of particular topics.
Comment : Small text which defines for small message. In E-commerce store comment is important to give notification.
SKU (Stock Keep Unit) : In E-commerce Store sku is an unique alphanumeric identification code for each product or service.
API (Application Programming Interface) : API is set of protocols, specification or instructions which allows interaction and exchange between 2 software applicaton.
Theme : Theme is the layout of website/Store which defines structure and internal part.
Chargeback : Chargeback is a reversal or return of funds to a customer.
CMS (Content Management System) : CMS is backend solution to developed to control the content of the website which is the front-end.
Cookies : Cookies is a small amount data generated by a website which given by a web browser or a web server.
Cross Selling : Cross selling is an additional selling product and services to the customer who has already made a purchase.
CRM (CRM is Customer Relationship Management) : CRM helps to manage and analyzed records of interaction to improve relationship in order to achieve its business goal.
CLV (Customer Lifetime Value) : This is a matrix prediction of total value or total net profit an e-commerce company would make from the lifetime relation with any given customer.
Customer Acquisition Cost (CAC) : CAC is a business matrices which refers to cost associated in acquiring and convincing potential customer.
Coupon : Coupon mainly defines discount coupon. Coupon code consists of letters and numbers which are added by admin store or system generated code.
Discount Rate : Discount rate is in percentage rate of product/services based on actual price. Discount rate setup by merchant.
Engagement Rate : Engagement rate us a metric which used to measure, how much a visitor gets engaged to given piece of content or ad
Wishlist : Wish list is the option in E-commerce store as per customer’s personalized collections of products they want to buy or like.
Filter : Filter is a way to displays particular product by their feature. Filter inserts in Category and Product. Store Visitor can easily choose filter and find particular product.
Buy Now : Buy Now is directly to redirect cart while click on product.
Brands : Brand defines particular product’s manufacturer.
Testimonial : Testimonial consists of a person’s view or review of store/product/service/Experience.
B2B (Business to Business) : The exchange of goods and services between businesses.
B2C (Business to Customer) : The Exchange of goods and service between business to customer.
Affiliate Marketing : Affiliate Marketing is a performance based marketing, in which one or more affiliates like visitor brought by own marketing efforts.
Return Policy : Return policy is product return policy. Return policy defines days of return, price of return, payment policy for return Etc.
Refer a Friend : In E-commerce store displays refer a friend, which defines the particular product you can refer your friend or other via Email or social Media.
Trending Category : Trending category is defines the category which is available in trends or seasons.
Sale : Sale defines particular product sale and added in percentage. Sale calculates by discount.
Delivery information : Product delivery information is the details of customers like address where they want to collect the product, and other details.
Model : The Code Defines particular product.
Order Tracking : Order tracking is the process of tracking order and progress of customer order.
Seller : Seller is a person who sell product. It is mainly used for Marketplace where other sellers allowed to sell their own products.
Responsive Design : As name Represents, design which is responsive or compatible according to particular device, now a days its very important to have website mobile responsive and most of the customers are browsing website through mobile.
Box and Full View : Box view displays in Box alignment of particular page/theme. And Full View of alignment displays in full page.
Description : Description which defines information or details of particular product /category Etc.
Congratulations for learning all the eCommerce Terminology!
If you wants to learn more about this in details than visit our Complete eCommerce Guide.
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