eCommerce Terminology

eCommerce Terminology to help you understand most common words used for eCommerce and never get them confuse you anymore.

eCommerce : eCommerce is the process of buying and selling online or electronically. It may also call as online retail.

Cart : Cart is a module which store visitor can add and buy the product. Commonly known as Shopping Cart.

Domain : Domain is the main URL for a website.

Gateway : Gateway is commonly known as Payment Gateway. Gateway provinces communicate with the merchant's Market.

Inventory :  Product Inventory is the quantity or Stocks of product on hand, waiting.

Mobile Commerce : Mobile commerce is the term which used for buying and sells products or provides service online.

SEO : Full form is Search Engine Optimization, Its types of optimization techniques to rank well in popular search engines like Google, Bing, Duckduckgo, etc..

Shipping : Physically transferring a product from the seller's location to customer place.

Logistics : Logistics is the process of getting your stock in and out.

Margin : Margin is the commonly known as profit margin which is the profit percentage of sale.

Social Media : Social media is a platform for creation and sent information, ideas, posts Etc. It is virtual communication and network. Example like Facebook, twitter, Instagram

Blog : Blog is an article or content of particular topics.

Comment : Small text which defines for small message. In E-commerce store comment is important to give notification.

SKU (Stock Keep Unit) : In E-commerce Store sku is an unique alphanumeric identification code for each product or service.

API (Application Programming Interface) : API is set of protocols, specification or instructions which allows interaction and exchange between 2 software applicaton.

Theme : Theme is the layout of website/Store which defines structure and internal part.

Chargeback : Chargeback is a reversal or return of funds to a customer. 

CMS (Content Management System) : CMS is backend solution to developed to control the content of the website which is the front-end.

Cookies : Cookies is a small amount data generated by a website which given by a web browser or a web server.

Cross Selling : Cross selling is an additional selling product and services to the customer who has already made a purchase.

CRM (CRM is Customer Relationship Management) : CRM helps to manage and analyzed records of interaction to improve relationship in order to achieve its business goal.

CLV (Customer Lifetime Value) : This is a matrix prediction of total value or total net profit an e-commerce  company would make from the lifetime relation with any given customer.

Customer Acquisition Cost (CAC) : CAC is a business matrices which refers to cost associated in acquiring and convincing potential customer.

Coupon :  Coupon mainly defines discount coupon. Coupon code consists of letters and numbers which are added by admin store or system generated code.

Discount Rate : Discount rate is in percentage rate of product/services based on actual price. Discount rate setup by merchant.

Engagement Rate : Engagement rate us a metric which used to measure, how much a visitor gets engaged to given piece of content or ad

Wishlist : Wish list is the option in E-commerce store as per customer’s personalized collections of products they want to buy or like.

Filter : Filter is a way to displays particular product by their feature. Filter inserts in Category and Product. Store Visitor can easily choose filter and find particular product.

Buy Now : Buy Now is directly to redirect cart while click on product.

Brands : Brand defines particular product’s manufacturer.

Testimonial : Testimonial consists of a person’s view or review of store/product/service/Experience.

B2B (Business to Business) : The exchange of goods and services between businesses.

B2C (Business to Customer) : The Exchange of goods and service between business to customer.

Affiliate Marketing : Affiliate Marketing is a performance based marketing, in which one or more affiliates like visitor brought by own marketing efforts.

Privacy Policy : Privacy policy is legal and official writing for store information and Rules

Return Policy : Return policy is product return policy. Return policy defines days of return, price of return, payment policy for return Etc.

Refer a Friend : In E-commerce store displays refer a friend, which defines the particular product you can refer your friend or other via Email or social Media.

Trending Category : Trending category is defines the category which is available in trends or seasons.

Sale : Sale defines particular product sale and added in percentage. Sale calculates by discount.

Delivery information : Product delivery information is the details of customers like address where they want to collect the product, and other details.

Model : The Code Defines particular product.

Order Tracking : Order tracking is the process of tracking order and progress of customer order.

Seller : Seller is a person who sell product. It is mainly used for Marketplace where other sellers allowed to sell their own products.

Responsive Design : As name Represents, design which is responsive or compatible according to particular device, now a days its very important to have website mobile responsive and most of the customers are browsing website through mobile.

Box and Full View : Box view displays in Box alignment of particular page/theme. And Full View of alignment displays in full page.

Description : Description which defines information or details of particular product /category Etc.


Congratulations for learning all the eCommerce Terminology!

If you wants to learn more about this in details than visit our Complete eCommerce Guide.

If you think we are missing any word that you think is important to cover and will help others than feel free to share at

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